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Let’s consider how you can go from your current writing skills to a master copywriter in only 30 days. Week #1: Focus on Basic Skills & Market Research For at least the first three days of week 1, focus only on basic skills. Take the grammar and style tests, figure out where you have weaknesses, [...]

If you’re a relatively more experienced writer, there’s a very good chance you know of and have used the AIDA method. However, if you’ve never heard of it before, don’t worry. This entire chapter is dedicated to helping you understand it. With that said, let’s get started with the “attention” portion of AIDA: A) Attention [...]

An important part of closing the sale is using a powerful call to action. If you’re unfamiliar with the term, a call to action simply tells the reader to buy and to buy now. Unfortunately for many Internet marketers, their calls to action simply don’t get the job done. Whether they are too weak or [...]

When it comes to closing sales, few things are more important than retaining the readers’ interest. If your readers become bored early on by a lackluster sales letter, there’s almost nothing you can do to jolt them back to life. Instead, they will probably leave before they read even a quarter of your pitch. To [...]

Once again, thank you for your interest in Homehammer.com home improvement network. Continuing with the lessons in this course will help you improve the base of your business and your level of profits.  The HomeHammer site helps customers connect with home improvement professionals like contractors, plumbers, and electricians quickly and easily. This course is part [...]

In an era when small business owners have moved more and more to quantity over substance, annoyed consumers have started a migration toward substance. Even more startling, search engines have been developing new technologies to do qualitative analyses on sites. In some cases, humans are sent to check on sites that raise red flags.

Intellectual property (IP) is a list of distinct types of legal monopolies over creations of the idea, both artistic and commercial, and the corresponding areas of law. Under intellectual property law, owners have exclusive rights to some intangibles such as musical, literary, and artistic works; ideas, breakthroughs, and inventions; and words. phrases, symbols, and designs. There are four main types of intellectual property – trade secrets, patents, copyrights, and trademarks.