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Anybody who has lost money this last year in the stock market may be unsettled. This has been a tough couple of years where almost everyone has come out a loser. The stock market is a place where anybody can look like a fool when it is going down and look like a hero when all stocks are going up.

At times like these it is hard to buy back into the market because of fear but we all know that at some point we need to get back in. Choosing that reentry point is what will ultimately separate the winners from the losers. The people who have the nerve to get back in when prices are low are the ones that will ultimately come out winners.

Averaging down your better holdings is a good thing to do but it can be quite scary too. This is especially so in a market that is in an extended free fall. So, at this time we are really no closer to knowing whether right now is the right time to average down. It seemed a while ago that the stock market had taken a big fall and it might have been the right time to average down some of your better stocks. But then the market continued to fall even further so it would have not worked out if you had invested more.

Although it may be tempting to buy more of what you have and to average down, it might not be the smartest choice. Most economists and stock market analysts agree that you should be diversified in your investments and that might mean buying other company stocks instead of the ones you already own. It also could be done by buying other types of financial investments such as treasury bills or bank CDs. A good investor never has too much in one asset as that would expose them to too much risk.

In a down market like we have had now for over a year however, there is nothing that could have prevented you from losing as all stocks have gone down. Stock diversification is always a good idea but it does not mean that you are protected from losing money. Almost everyone is in the same boat and we are all down. Pretty soon it will be time to get back in and those that have the guts and the money will end up profiting.

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